In most organisations, the products or services are the core driver for most activities.
Consequently, these products and services should be the main starting point for increasing the overall sustainability performance of the organisation and contributing to a more sustainable
lifestyle. Key advantages of this approach are:
To me, the challenge of developing more sustainable products and services is a journey, on
which you first determine your starting point, define specific goals and then carefully plan the individual stages of your route. Once underway it is important to look back on your achievements,
talk to others about them and keep moving. What matters is the journey, not the destination.
If you wish, I can join you on this journey. I have collected a few beliefs and visions on my personal journey, as well as experience and practical
applications, which I would be happy to share with you.
A Buddhist economist would consider the approach 'a maximum of well-being through a maximum of consumption' excessively irrational: since consumption is merely a means to human well-being, the aim should be to obtain the maximum of well-being with the minimum of consumption.
Ernst Friedrich Schumacher, British economist, 1973 in „Small is Beautiful“